Social media influencers are becoming more frequent because of their ability to connect with an audience in a way that feels more genuine than messages shown in traditional mediums such as TV, radio and magazine advertising. Ready to explore this powerful strategy for your business?
It’s a fine line. If the association feels forced or a blatant self-serving promotion then you can do much more damage than good.
An experienced social influencer agency team is worth investing in to avoid the many pitfalls of influencer marketing:
Define a relevant social influencer strategy within your overall brand, social and marketing strategy.
Identify a long & short list of macro, micro and nano influencers that fit your brief.
Recruit the core partners, negotiate fees and/or success remuneration.
Manage influencer briefing to ensure their activity is on brand.
Schedule and monitor influencer posting.
Define ideal long term ambassador associations.
Integrate other social channels with influencer activity to cross pollinate content and boost performance.
Track ROI and high performing partners and activity.
Ready to make a proper influencer strategy pay for your business? It costs nothing talk to a Social Sugar strategist now.
Tony Lee – Owner, Café Concepts Ltd (Dunkin’ Donuts)
